Five Reasons You Should Avoid Fast Fashion

And what you can look for instead!

The fashion industry is notorious for its production of waste: the swiftly changing seasons of style lead to masses of ‘old’ clothes, which are often not made to last, ending up in landfill. Fashion brands make more money when they produce cheap clothes quickly — fast fashion! — but this means their environmental impact goes unaddressed.

Here are the top five reasons you should try to avoid fast fashion to protect the planet!

The most obvious impact of fast fashion is the amount of clothing that ends up in landfill.

The easiest way to combat the landfill problem is to invest in durable pieces and repair or upcycle them when you’re done wearing them!

A lot of our fabrics are fully or partially synthetic, meaning that they contain plastic — for example, nylon fibres are usually mixed with natural fibres like cotton to create nylon material.

There’s actually no simple solution to fast fashion — as long as there’s demand for cheap clothing, and no regulations around pollution, water usage, and carbon offsetting, brands will still produce cheaply made, easily discarded clothing. The biggest barrier to sustainable clothing is its cost, so if you can’t afford 100% circular or sustainable clothing (and many of us can’t!), the best thing to do is to re-think what you do with clothes once you’re done wearing them.

Donating old garments, repairing broken ones, and recycling or upcycling clothes are all great strategies to minimise your impact on the environment, and this way, you can live within your means guilt-free!

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